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About Us

Every jewel tells a story; at DEZI Jewels, that story begins with you. Inspired by the desire to blend practicality with elegance, Swati Smart envisioned a brand that transforms everyday jewellery into a celebration of individuality and purpose.

Whether it's a piece that lights up your daily routine or a bespoke creation crafted for a special moment, DEZI Jewels brings designs that resonate with your essence. With a commitment to sustainable luxury and a contemporary touch, we turn your jewellery dreams into reality—because your story deserves nothing less than brilliance.

About The Founder

I believe strongly that we experience what we intend for others.”

Swati Smart’s passion for design led her to start as a jewelry intern in Mumbai, refining her skills with leading brands like Tanishq and Malabar. Collaborating with American designer Darrell Roach further sharpened her creative vision. Her venture, "Red Velvet," gained acclaim when actress Amruta Khanvilkar showcased her designs, inspiring the creation of DEZI—a brand that blends desire and design, crafting jewelry with timeless elegance and personal stories.

Our Promises

Commitment to Quality: The brand stands to be continually invested in providing quality products to our patrons.
Honesty: We value honesty in the way we work and stand by it when it comes to brand interactions with all its stakeholders.
Meticulous: Personalization comes when the focus is on the detail. We have an eye for details and value each finer nuance.

We as a brand stand to be future-ready with the latest designs, trends and collections. We believe in everlasting relationships with our repairs and maintenance services for the designs you wear from us.